It’s be rumoured for a few months now, but Google have today confirmed that they have rolled out their mobile-friendly update.
This basically means that mobile-friendly sites, i.e. sites that have been designed to work well on mobile devices (burger menus, stacking sidebars, touch controls, text that is readable without zooming), will be promoted higher up the Google search rankings than sites that do not have these features. This update only affects search rankings on mobile devices.
I am finding that I am being asked to convert non-responsive websites to become mobile-friendly more often recently – in fact, I’ve done three sites already this month. Pretty much every site I create these days is responsive, unless the client has specifically requested that it isn’t.
So, if your site isn’t mobile-friendly, then today’s Google update is another timely reminder that it is time to make the switch.